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Brand positioning and identity for Collab Studios.
With background in printmaking, textiles, ceramics, and object making, Collab is bringing together a creative space and shop dedicated to bringing art closer to life.
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Based in Bellingham, WA.
Available Online.
“Bellingham’s nickname is ‘The City of Subdued Excitement.’ That says more than you might think about Bellingham. It is a culture that holds disdain for the ostentatious, a love of selfless acts, and the low sweet hum of a vibe that is happy and tolerant.”
Influences of Bellingham's humble and graceful vibe and the collaborative nature of the studio lead us to pursue a fun and playful brand identity system.
The choice of type, color, shape, and the variability of the brand identity reflects the studio's intentions of being a social and experimental space and its background in printmaking and handmade functional goods.
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