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Graphic and typography tests to pinpoint the exact art direction that was right for the brand expresssion. 
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All-Star Weekend 2020 took place in Chicago, Illinois. Although often known for its seriousness and toughness, Chicago is also at the crossroad of many vibrant cultures and creative communities.

We wanted to incorporate this idea of the creative whirlpool that is Chicago, and bring an energetic thump of positivity with eccentric photography and wild use of color, props and scenery.