![](https://freight.cargo.site/t/original/i/b05070fc6293bd5f78e97995c51c1d6854567e7fb29c05c78bad3e36215d266c/Nike-Prototype-1.png)
![](https://freight.cargo.site/t/original/i/b9b676a49de0c9e8f8a2d237be48bdfcd6521d4e4df2a72e8c0dd47b819b3657/Nike-Prototype-3.png)
![](https://freight.cargo.site/t/original/i/9e2fc2ee8908529d91b188f03a003247d609298149e8cb6a540bdaa5752f4467/Nike-Prototype-3.jpg)
![](https://freight.cargo.site/t/original/i/427f71c62243abe9175a72332a806471065d02dd830412c9f2f5daf6234a6e66/Nike-Prototype-5.jpg)
![](https://freight.cargo.site/t/original/i/3dbebc149077a0c63a1829a951bf235e494607c4792ece1a423b7a7d12bff429/Nike-Prototype-6.jpg)
![](https://freight.cargo.site/t/original/i/7622b9d467ea72bebec50c558bba47d1cce63ac37a22d510b480c5a562f52ba4/Nike-Prototype-7.jpg)
![](https://freight.cargo.site/t/original/i/b3f5abc4b1a19d206438538227d772e3270d3b91848c5e823014e9c98b6a64e1/Nike-Prototype-8.jpg)
Developed for the Nike 50th anniversary and 2022 global campaign.
Five versions of hand drawn glyphs based on Palatino were each adapted as an image-based SVG font (in both black and in white) and developed to work collectively as a single cohesive typeface.
Extensive ligatures were used to minimize repeating glyphs in the same word or phrase. Close attention were also paid to letter-spacing and kerning as much as possible in such a typeface so that it can be used with ease repeatedly for extensive campaigns and graphics throughout Nike’s physical and digital channels.
Creative Direction by Gabriella Narvaez + Jordan Hoagbin at Nike Global.
Hand drawn calligraphy by Office Ben Ganz.
Five versions of hand drawn glyphs based on Palatino were each adapted as an image-based SVG font (in both black and in white) and developed to work collectively as a single cohesive typeface.
Extensive ligatures were used to minimize repeating glyphs in the same word or phrase. Close attention were also paid to letter-spacing and kerning as much as possible in such a typeface so that it can be used with ease repeatedly for extensive campaigns and graphics throughout Nike’s physical and digital channels.
Creative Direction by Gabriella Narvaez + Jordan Hoagbin at Nike Global.
Hand drawn calligraphy by Office Ben Ganz.
![](https://freight.cargo.site/t/original/i/a93e55a1afa4985d107cfe1ba35b825d3b7f255f9a5c075f3356b4045d9bc257/Still-03.jpeg)
![](https://freight.cargo.site/t/original/i/3eb467b5ba3965764498fe3c3e9a86f3acbcb720c9c04cb8c81112d76e4e638f/Still-02.jpeg)
![](https://freight.cargo.site/t/original/i/5dafb14d73d2a115598eef08df0653236ccda3f26a111a333094a45447313ed7/nikebasketball_272366812_1084189545699390_2172601794047035536_n.jpg)
![](https://freight.cargo.site/t/original/i/91ee21ff67e34587794059d53fb947b7d6dbb0615b3afdbe2933cd272da25215/nikerunning_272638250_238528528341746_2103448445001691451_n.jpg)