Developed for the Nike 50th anniversary and 2022 global campaign.

Five versions of hand drawn glyphs based on Palatino were each adapted as an image-based SVG font (in both black and in white) and developed to work collectively as a single cohesive typeface.

Extensive ligatures were used to minimize repeating glyphs in the same word or phrase. Close attention were also paid to letter-spacing and kerning as much as possible in such a typeface so that it can be used with ease repeatedly for extensive campaigns and graphics throughout Nike’s physical and digital channels.

Creative Direction by Gabriella Narvaez + Jordan Hoagbin at Nike Global.

Hand drawn calligraphy by Office Ben Ganz.