Developed for the Nike 50th anniversary and 2022 global campaign.
Five versions of hand drawn glyphs based on Palatino were each adapted as an image-based SVG font (in both black and in white) and developed to work collectively as a single cohesive typeface.
Extensive ligatures were used to minimize repeating glyphs in the same word or phrase. Close attention were also paid to letter-spacing and kerning as much as possible in such a typeface so that it can be used with ease repeatedly for extensive campaigns and graphics throughout Nike’s physical and digital channels.
Creative Direction by Gabriella Narvaez + Jordan Hoagbin at Nike Global.
Hand drawn calligraphy by Office Ben Ganz.
Five versions of hand drawn glyphs based on Palatino were each adapted as an image-based SVG font (in both black and in white) and developed to work collectively as a single cohesive typeface.
Extensive ligatures were used to minimize repeating glyphs in the same word or phrase. Close attention were also paid to letter-spacing and kerning as much as possible in such a typeface so that it can be used with ease repeatedly for extensive campaigns and graphics throughout Nike’s physical and digital channels.
Creative Direction by Gabriella Narvaez + Jordan Hoagbin at Nike Global.
Hand drawn calligraphy by Office Ben Ganz.
