A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
View full case study here ☜
↓ Bangkok local progamming recap