A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them.

Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.

The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.


A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
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↓ Bangkok local progamming recap