A concept redesign of Smith Journal.

The redesign of Smith Journal was about examining what was special about Smith Journal, and how to realign the magazine’s identity and design to amplify those characteristics.

“Smith Journal is a quarterly, Australia-based publication that takes unexpected, interesting, funny and sometimes complicated stories and tells them the way you would to a bunch of friends at the pub.”

The redesign maintains the informed and knowledgable feeling of the existing magazine and its easy-going approach to complex topic and materials while making the magazine feel more contemporary and unexpected to cultivate curiosity among readers and the otherwise interested.

  Custom logomark 

Illustrated cover story

Other spreads