Team
AKQA Portland:
Luciana Cani (ECD)
Lizette Morazzani (CD)
Pedro Sanguine (ACD/Design)
Steven Xue (Design)
Teiano Lesa (AD/Design)
Cindy Sim (Copy)
Allan Langer (Motion)
3D Studio: Zebra
AKQA Portland:
Luciana Cani (ECD)
Lizette Morazzani (CD)
Pedro Sanguine (ACD/Design)
Steven Xue (Design)
Teiano Lesa (AD/Design)
Cindy Sim (Copy)
Allan Langer (Motion)
3D Studio: Zebra
A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
View full case study here ☜
↓ Bangkok local progamming recap
Team
AKQA (Portland)
Lizette Morazzani (CD/Copy)
Matt Firman (ACD)
Steven Xue (Design)
Mike Brophy (Motion)
Nike (APLA)
Jourdan Simmons
Tisa Kraynik
Anagha Alreja
AKQA (Portland)
Lizette Morazzani (CD/Copy)
Matt Firman (ACD)
Steven Xue (Design)
Mike Brophy (Motion)
Nike (APLA)
Jourdan Simmons
Tisa Kraynik
Anagha Alreja
