A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
View full case study here ☜
↓ Bangkok local progamming recap
Team
AKQA (Portland)
Lizette Morazzani (CD/Copy)
Matt Firman (ACD)
Steven Xue (Design)
Mike Brophy (Motion)
Nike (APLA)
Jourdan Simmons
Tisa Kraynik
Anagha Alreja
AKQA (Portland)
Lizette Morazzani (CD/Copy)
Matt Firman (ACD)
Steven Xue (Design)
Mike Brophy (Motion)
Nike (APLA)
Jourdan Simmons
Tisa Kraynik
Anagha Alreja
Brand positioning and identity for Collab Studios.
With background in printmaking, textiles, ceramics, and object making, Collab is bringing together a creative space and shop dedicated to bringing art closer to life.
Based in Bellingham, WA.
Available Online.
“Bellingham’s nickname is ‘The City of Subdued Excitement.’ That says more than you might think about Bellingham. It is a culture that holds disdain for the ostentatious, a love of selfless acts, and the low sweet hum of a vibe that is happy and tolerant.”
Influences of Bellingham's humble and graceful vibe and the collaborative nature of the studio lead us to pursue a fun and playful brand identity system.
The choice of type, color, shape, and the variability of the brand identity reflects the studio's intentions of being a social and experimental space and its background in printmaking and handmade functional goods.
