AKQA Creative Team:
Joe Magliaro (CD)
Felipe Yamaoka (CD)
Eric Ku (ACD)
Steven XUe (Design)
Emi Cummins (Design)
Nicholas Davidson (Design)
Kataleah Cowham (Design)
Dave Shuff (Motion)
LungYi Lin (Motion)
Allan Langer (Motion)
Zebra Studio (3D)
Joe Magliaro (CD)
Felipe Yamaoka (CD)
Eric Ku (ACD)
Steven XUe (Design)
Emi Cummins (Design)
Nicholas Davidson (Design)
Kataleah Cowham (Design)
Dave Shuff (Motion)
LungYi Lin (Motion)
Allan Langer (Motion)
Zebra Studio (3D)
Team
AKQA Portland:
Luciana Cani (ECD)
Lizette Morazzani (CD)
Pedro Sanguine (ACD/Design)
Steven Xue (Design)
Teiano Lesa (AD/Design)
Cindy Sim (Copy)
Allan Langer (Motion)
3D Studio: Zebra
AKQA Portland:
Luciana Cani (ECD)
Lizette Morazzani (CD)
Pedro Sanguine (ACD/Design)
Steven Xue (Design)
Teiano Lesa (AD/Design)
Cindy Sim (Copy)
Allan Langer (Motion)
3D Studio: Zebra
A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery.
The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.
A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations.
View full case study here ☜
↓ Bangkok local progamming recap