https://stevenxue.co Steven Xue Thu, 27 Nov 2025 06:01:48 +0000 https://stevenxue.co en https://stevenxue.co/Logo Thu, 27 Aug 2020 23:25:28 +0000 Steven Xue https://stevenxue.co/Logo Steven Xue <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/26ca7c2653eed07501d852c2366ea1047f14252c39f232bc70aeab27d6b7f8e0/self-portrait.JPG" data-mid="81169839" border="0" src="https://freight.cargo.site/w/1000/i/26ca7c2653eed07501d852c2366ea1047f14252c39f232bc70aeab27d6b7f8e0/self-portrait.JPG" /> https://stevenxue.co/Home Thu, 27 Aug 2020 23:25:28 +0000 Steven Xue https://stevenxue.co/Home ︎ Steven Xue is a creative that works on strategy-driven branding, visual and design systems, digital experiences, and type design. His work is often concept-based, art adjacent, and aims to be clear executions of a strong creative or visual concept. With a wide-ranging interest in creative and artistic practices, he draws upon the visual and conceptual languages within abstract and conceptual art, photography, and print-making. He aspires for his work to be full of intent, beauty, clarity, and utility. ︎ Say hi! / Projects ① Visa Product Drop2025 / <img width="1357" height="919" width_o="1357" height_o="919" data-src="https://freight.cargo.site/t/original/i/8a4f3f2c9fa331ed1bb928213757f49a21d465d78129f76440e68dab761a46b1/stack-final-1.png" data-mid="241127828" border="0" src="https://freight.cargo.site/w/1000/i/8a4f3f2c9fa331ed1bb928213757f49a21d465d78129f76440e68dab761a46b1/stack-final-1.png" /> ② Fresh / <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/3595d48b45df300c6b097691d394c0cdc2fb71b7f765671a857c468030f8d348/Fresh-Logo-1-Motion.gif" data-mid="241129650" border="0" src="https://freight.cargo.site/w/1000/i/3595d48b45df300c6b097691d394c0cdc2fb71b7f765671a857c468030f8d348/Fresh-Logo-1-Motion.gif" /> ③ Sauron / <img width="954" height="676" width_o="954" height_o="676" data-src="https://freight.cargo.site/t/original/i/ad9b3e4b11666a41cddff4823473eafc83ba59991e858728aaace97d55d90ff3/Sauron-Thumbnail.png" data-mid="241127827" border="0" src="https://freight.cargo.site/w/954/i/ad9b3e4b11666a41cddff4823473eafc83ba59991e858728aaace97d55d90ff3/Sauron-Thumbnail.png" /> ④ Chime MyPay OOH / <img width="1020" height="677" width_o="1020" height_o="677" data-src="https://freight.cargo.site/t/original/i/fc46b168b02054b250fd4ef520efdda36510056babf3937a1b68079dc1b48acc/SX_Chime-NYC-DOOH-7th-Ave-Web.jpg" data-mid="221888177" border="0" src="https://freight.cargo.site/w/1000/i/fc46b168b02054b250fd4ef520efdda36510056babf3937a1b68079dc1b48acc/SX_Chime-NYC-DOOH-7th-Ave-Web.jpg" /> ⑤ Nike Run Your Run / <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/96b5e11883c7545b681654cb7e3dc1cf2ffa550a71d3377d7e4ff8c6d26c757c/RYR_GIF_04.gif" data-mid="198795971" border="0" src="https://freight.cargo.site/w/600/i/96b5e11883c7545b681654cb7e3dc1cf2ffa550a71d3377d7e4ff8c6d26c757c/RYR_GIF_04.gif" /> ⑥ Nike Shoe Finder&nbsp;/ <img width="600" height="328" width_o="600" height_o="328" data-src="https://freight.cargo.site/t/original/i/b20c9c56799b249ede1e9c950bf2be97696c014a733a9d926b20e0ae49a725dd/Hero-Video-Edit-GIf.gif" data-mid="198611471" border="0" src="https://freight.cargo.site/w/600/i/b20c9c56799b249ede1e9c950bf2be97696c014a733a9d926b20e0ae49a725dd/Hero-Video-Edit-GIf.gif" /> ⑦ Nike Circa72 Collection&nbsp;/ <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0cae8497cb5505af825d6946cc93e0d9853b0fe4f1d90dd9c35fc62cf6b69cc7/NIke_Circa72_Motion_1x1.gif" data-mid="161577629" border="0" src="https://freight.cargo.site/w/600/i/0cae8497cb5505af825d6946cc93e0d9853b0fe4f1d90dd9c35fc62cf6b69cc7/NIke_Circa72_Motion_1x1.gif" /> ⑧ Collab Studios / <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9c4bcdcb03211ffc8ad010515a16a8835ba5b8201c792dd0663204e6425dcf64/Logo-System.gif" data-mid="99139365" border="0" src="https://freight.cargo.site/w/600/i/9c4bcdcb03211ffc8ad010515a16a8835ba5b8201c792dd0663204e6425dcf64/Logo-System.gif" /> ⑨ Portland Design Week2020 at PNCA /&nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8f25d928da35191695af665dfff687908ee49b8d551ee327d488ac35090ce2d/Website-1.png" data-mid="81154590" border="0" src="https://freight.cargo.site/w/1000/i/d8f25d928da35191695af665dfff687908ee49b8d551ee327d488ac35090ce2d/Website-1.png" /> ⑩ Art and PhenomenologyAdobe Live Editorial /<img width="2724" height="1575" width_o="2724" height_o="1575" data-src="https://freight.cargo.site/t/original/i/93e738d5bec6c043b25b209ad40e2d2d6c569ecff2ef6f9548dcafb5db6cad5c/Website-Adobe-Live.png" data-mid="81162131" border="0" src="https://freight.cargo.site/w/1000/i/93e738d5bec6c043b25b209ad40e2d2d6c569ecff2ef6f9548dcafb5db6cad5c/Website-Adobe-Live.png" /> / Type ① Nike Prototype (for Nike 50th) / <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7fe91df24c68620a9463120e201a1e124f6678321761cbb05f436e05d05bbc75/nikebasketball_272366812_1084189545699390_2172601794047035536_n.jpg" data-mid="198796405" border="0" src="https://freight.cargo.site/w/1000/i/7fe91df24c68620a9463120e201a1e124f6678321761cbb05f436e05d05bbc75/nikebasketball_272366812_1084189545699390_2172601794047035536_n.jpg" /> ② Gusto&nbsp;/ <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/52c62c1d82455c67ff000222def4bac972e021efb34e7bfb2afc63142b5fe9ba/Gusto4.jpg" data-mid="127433634" border="0" src="https://freight.cargo.site/w/1000/i/52c62c1d82455c67ff000222def4bac972e021efb34e7bfb2afc63142b5fe9ba/Gusto4.jpg" /> ③ Literal Grotesk / <img width="4500" height="3138" width_o="4500" height_o="3138" data-src="https://freight.cargo.site/t/original/i/8ceab629d8e601290f8e25833509a26ae87689e2d34148b85b553ff7143da6a0/Literal-Grotesk-Main-2.png" data-mid="99146520" border="0" src="https://freight.cargo.site/w/1000/i/8ceab629d8e601290f8e25833509a26ae87689e2d34148b85b553ff7143da6a0/Literal-Grotesk-Main-2.png" /> ④ Parcels Modular / <img width="3751" height="2219" width_o="3751" height_o="2219" data-src="https://freight.cargo.site/t/original/i/ce64b970a2a010d9e0d0d5bc28d9dcb054e2d16f2cf212d558be4354c3ec7d03/Parcels-Modular-3.jpg" data-mid="99952634" border="0" src="https://freight.cargo.site/w/1000/i/ce64b970a2a010d9e0d0d5bc28d9dcb054e2d16f2cf212d558be4354c3ec7d03/Parcels-Modular-3.jpg" /> / Photo ① Landscape / <img width="2160" height="1227" width_o="2160" height_o="1227" data-src="https://freight.cargo.site/t/original/i/c265cd6da2e8f8d2d2f0ab904a2bbd16e176491ab228c9be537b705e8e67c02a/Hover-Image.png" data-mid="243107469" border="0" src="https://freight.cargo.site/w/1000/i/c265cd6da2e8f8d2d2f0ab904a2bbd16e176491ab228c9be537b705e8e67c02a/Hover-Image.png" /> ② Portraits / <img width="2160" height="1227" width_o="2160" height_o="1227" data-src="https://freight.cargo.site/t/original/i/bff8a2ab8ce4814479a73c4fc619ca4cd3a57d3d132a289a73dc5a161153bf02/Hover-Image.png" data-mid="243111612" border="0" src="https://freight.cargo.site/w/1000/i/bff8a2ab8ce4814479a73c4fc619ca4cd3a57d3d132a289a73dc5a161153bf02/Hover-Image.png" /> ③ Urban / <img width="2160" height="1227" width_o="2160" height_o="1227" data-src="https://freight.cargo.site/t/original/i/82268b146d2b5055e5f49fe59fd0c0822966b7a4ce83a117167d9168749b7074/Hover-Image.png" data-mid="243111709" border="0" src="https://freight.cargo.site/w/1000/i/82268b146d2b5055e5f49fe59fd0c0822966b7a4ce83a117167d9168749b7074/Hover-Image.png" /> ④ Interiors / <img width="2020" height="2477" width_o="2020" height_o="2477" data-src="https://freight.cargo.site/t/original/i/5de95d2b0c1f1f37b3683c51a942d075c0308d71677b9288d95f616cab5271ec/Federicia_CPH_2018_01.jpg" data-mid="81163323" border="0" src="https://freight.cargo.site/w/1000/i/5de95d2b0c1f1f37b3683c51a942d075c0308d71677b9288d95f616cab5271ec/Federicia_CPH_2018_01.jpg" /> ⑤ For Parts Only Intl.&nbsp;/ <img width="2251" height="2813" width_o="2251" height_o="2813" data-src="https://freight.cargo.site/t/original/i/4b1de53de7c6c4641fc9a3520d2d2ba72f26bc89d23ac3be66e9f2f0681e2134/FPO-Instagram-CoverS.jpg" data-mid="131963517" border="0" src="https://freight.cargo.site/w/1000/i/4b1de53de7c6c4641fc9a3520d2d2ba72f26bc89d23ac3be66e9f2f0681e2134/FPO-Instagram-CoverS.jpg" /> / Art ① Paintings (2021-2024) / <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/68538cb0f70dd63d788adc744610478f3d5df024fb711c851baab9927b10d0e0/L1002775.jpg" data-mid="223873096" border="0" src="https://freight.cargo.site/w/1000/i/68538cb0f70dd63d788adc744610478f3d5df024fb711c851baab9927b10d0e0/L1002775.jpg" /> ② Ambient Light Boxes (2019-2020) / <img width="3200" height="2067" width_o="3200" height_o="2067" data-src="https://freight.cargo.site/t/original/i/bebb59177b09c26fdcdde98b69139b0331845c3c1ba87d7fb81106fe8a5dd743/Color-Box-multiple-01.jpg" data-mid="81163307" border="0" src="https://freight.cargo.site/w/1000/i/bebb59177b09c26fdcdde98b69139b0331845c3c1ba87d7fb81106fe8a5dd743/Color-Box-multiple-01.jpg" /> https://stevenxue.co/Visa-PD Thu, 27 Nov 2025 02:25:14 +0000 Steven Xue https://stevenxue.co/Visa-PD <img width="2880" height="1522" width_o="2880" height_o="1522" data-src="https://freight.cargo.site/t/original/i/f2ac5aa19ee64bc7cbda03fa8888b4b7d1dea336f465894cd505d404db439ae9/P1.png" data-mid="241126221" border="0" src="https://freight.cargo.site/w/1000/i/f2ac5aa19ee64bc7cbda03fa8888b4b7d1dea336f465894cd505d404db439ae9/P1.png" /> <img width="2880" height="1108" width_o="2880" height_o="1108" data-src="https://freight.cargo.site/t/original/i/6ed8331ada5e73acde8b8687224b913481abc3d76742d66ab030c06ef934ff64/P2.png" data-mid="241756907" border="0" src="https://freight.cargo.site/w/1000/i/6ed8331ada5e73acde8b8687224b913481abc3d76742d66ab030c06ef934ff64/P2.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/28e52a80b061460a27a053ad42940e9b3c364871416130d919f2d73038d08936/P3.png" data-mid="241126223" border="0" src="https://freight.cargo.site/w/1000/i/28e52a80b061460a27a053ad42940e9b3c364871416130d919f2d73038d08936/P3.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/40539c99b08b16b116b0b2f96f4ae9fe19157f7e6baee14a9ed7a2e1b02a8602/P5.png" data-mid="241126225" border="0" src="https://freight.cargo.site/w/1000/i/40539c99b08b16b116b0b2f96f4ae9fe19157f7e6baee14a9ed7a2e1b02a8602/P5.png" /> <img width="2880" height="744" width_o="2880" height_o="744" data-src="https://freight.cargo.site/t/original/i/880de295e1b49bc9aa6fe94930a58ecb24a4064dbb0edbe7793428203d2b7a96/P6.png" data-mid="241126226" border="0" src="https://freight.cargo.site/w/1000/i/880de295e1b49bc9aa6fe94930a58ecb24a4064dbb0edbe7793428203d2b7a96/P6.png" /> <img width="2876" height="1896" width_o="2876" height_o="1896" data-src="https://freight.cargo.site/t/original/i/934dcfeef47545120e28ea163cd6382af4b1a7f65ba291556cb8020c08fbb504/P7.png" data-mid="241126227" border="0" src="https://freight.cargo.site/w/1000/i/934dcfeef47545120e28ea163cd6382af4b1a7f65ba291556cb8020c08fbb504/P7.png" /> <img width="2880" height="744" width_o="2880" height_o="744" data-src="https://freight.cargo.site/t/original/i/c580259b1f065a5e393adfe861ad053207c3dde81f6b97e5c2d7ade5d2d4fb95/P8.png" data-mid="241126228" border="0" src="https://freight.cargo.site/w/1000/i/c580259b1f065a5e393adfe861ad053207c3dde81f6b97e5c2d7ade5d2d4fb95/P8.png" /> <img width="2880" height="720" width_o="2880" height_o="720" data-src="https://freight.cargo.site/t/original/i/16b4c3ac22a9931ad8589b0649f273789b4505aecd16da0b9053eac04d5136cb/P9.png" data-mid="241126229" border="0" src="https://freight.cargo.site/w/1000/i/16b4c3ac22a9931ad8589b0649f273789b4505aecd16da0b9053eac04d5136cb/P9.png" /><img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/4b0f81aa85ad693ef29c60eda68e9b3994a12adfd0ea5779a389795babaecf98/P12.png" data-mid="241126232" border="0" src="https://freight.cargo.site/w/1000/i/4b0f81aa85ad693ef29c60eda68e9b3994a12adfd0ea5779a389795babaecf98/P12.png" /> <img width="2880" height="720" width_o="2880" height_o="720" data-src="https://freight.cargo.site/t/original/i/697976c82acba75832eb97289fff8e9313170996de1d192cbf6f158e9beca5af/P10.png" data-mid="241126230" border="0" src="https://freight.cargo.site/w/1000/i/697976c82acba75832eb97289fff8e9313170996de1d192cbf6f158e9beca5af/P10.png" /> <img width="2880" height="1310" width_o="2880" height_o="1310" data-src="https://freight.cargo.site/t/original/i/3836b8a91236471d59ecc07ba3d84eed4281f2bd1636f621ee9dedd4fb1291de/P14.png" data-mid="241757284" border="0" src="https://freight.cargo.site/w/1000/i/3836b8a91236471d59ecc07ba3d84eed4281f2bd1636f621ee9dedd4fb1291de/P14.png" /> <img width="2880" height="1120" width_o="2880" height_o="1120" data-src="https://freight.cargo.site/t/original/i/3095249c77bf236d30e2732f77a0160ca6a7d37f4b9da5d72eeb998167e70666/P15.png" data-mid="241126235" border="0" src="https://freight.cargo.site/w/1000/i/3095249c77bf236d30e2732f77a0160ca6a7d37f4b9da5d72eeb998167e70666/P15.png" /> AKQA Creative Team: Joe Magliaro (CD)Felipe Yamaoka (CD)Eric Ku (ACD)Steven XUe (Design)Emi Cummins (Design)Nicholas Davidson (Design)Kataleah Cowham (Design)Dave Shuff (Motion)LungYi Lin (Motion)Allan Langer (Motion)Zebra Studio (3D) https://stevenxue.co/Fresh Thu, 27 Nov 2025 06:01:48 +0000 Steven Xue https://stevenxue.co/Fresh &nbsp; <img width="2880" height="1108" width_o="2880" height_o="1108" data-src="https://freight.cargo.site/t/original/i/8ab40471e2d48761635f23016f10e19330671b596536513d9abbb949cbf8c708/P1.png" data-mid="241129653" border="0" src="https://freight.cargo.site/w/1000/i/8ab40471e2d48761635f23016f10e19330671b596536513d9abbb949cbf8c708/P1.png" /> <img width="2880" height="1230" width_o="2880" height_o="1230" data-src="https://freight.cargo.site/t/original/i/18028fee1563dde5a68ac819c8580f9552ebf69127e00c76d9f8f5ba3d2daa44/P2.png" data-mid="241129503" border="0" src="https://freight.cargo.site/w/1000/i/18028fee1563dde5a68ac819c8580f9552ebf69127e00c76d9f8f5ba3d2daa44/P2.png" /> <img width="2880" height="1568" width_o="2880" height_o="1568" data-src="https://freight.cargo.site/t/original/i/475ff1522e70b7691d11dacbbe774871b6bd936f08505ed603d35b7cdb6fd07e/P3.png" data-mid="241129504" border="0" 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data-src="https://freight.cargo.site/t/original/i/c619f31955d34af2bf89f66afd26e8beb714a45ea94e70651012d961d59efe5b/P27.png" data-mid="241129627" border="0" src="https://freight.cargo.site/w/1000/i/c619f31955d34af2bf89f66afd26e8beb714a45ea94e70651012d961d59efe5b/P27.png" /> <img width="2880" height="1294" width_o="2880" height_o="1294" data-src="https://freight.cargo.site/t/original/i/a6d4bab2859a840f7c86a08cbec968e2b3e666bcb32e103a0f6e32a5f07518ed/P28.png" data-mid="241129628" border="0" src="https://freight.cargo.site/w/1000/i/a6d4bab2859a840f7c86a08cbec968e2b3e666bcb32e103a0f6e32a5f07518ed/P28.png" /> <img width="2880" height="1228" width_o="2880" height_o="1228" data-src="https://freight.cargo.site/t/original/i/b363db75e806978986e6b91b5c04534367f6ae9763881ba5c111ea419680b422/P29.png" data-mid="241129638" border="0" src="https://freight.cargo.site/w/1000/i/b363db75e806978986e6b91b5c04534367f6ae9763881ba5c111ea419680b422/P29.png" /><img width="2880" height="1486" width_o="2880" height_o="1486" data-src="https://freight.cargo.site/t/original/i/b812ea16435895525686036e0b97329e202e483ea2adfe5fdb0c6fc0da47c84b/P30.png" data-mid="241129639" border="0" src="https://freight.cargo.site/w/1000/i/b812ea16435895525686036e0b97329e202e483ea2adfe5fdb0c6fc0da47c84b/P30.png" /><img width="2880" height="1422" width_o="2880" height_o="1422" data-src="https://freight.cargo.site/t/original/i/da12aa8e06db635f657e5285b9ceb1ac70aae0a26c0a7a476a658b87d69f17dc/P31.png" data-mid="241129640" border="0" src="https://freight.cargo.site/w/1000/i/da12aa8e06db635f657e5285b9ceb1ac70aae0a26c0a7a476a658b87d69f17dc/P31.png" /> https://stevenxue.co/Sauron Thu, 27 Nov 2025 02:15:28 +0000 Steven Xue https://stevenxue.co/Sauron &nbsp; <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e26c148d942945a93a148c49d04ae71729f48d6cde977c4e4b20fe28ab536c0d/P1.png" data-mid="241126083" border="0" 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data-mid="241126102" border="0" src="https://freight.cargo.site/w/1000/i/146c533aae14ae758deaed903506395316e5db8040c6d2142bc15827508470a3/P10.jpg" /><img width="2878" height="1620" width_o="2878" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e8115b8304e71e9c114e6415214b2df8ddf9dd709edb3b002ccd108bbb6129e9/P11.jpg" data-mid="241126103" border="0" src="https://freight.cargo.site/w/1000/i/e8115b8304e71e9c114e6415214b2df8ddf9dd709edb3b002ccd108bbb6129e9/P11.jpg" /> https://stevenxue.co/Chime-DOOH Sat, 16 Nov 2024 22:08:29 +0000 Steven Xue https://stevenxue.co/Chime-DOOH <img width="2880" height="1520" width_o="2880" height_o="1520" data-src="https://freight.cargo.site/t/original/i/5729e3b8e82ddf1526cd84c623202167d65669d8977e0b5a2e810f242428cafa/P1.jpg" data-mid="221886864" border="0" src="https://freight.cargo.site/w/1000/i/5729e3b8e82ddf1526cd84c623202167d65669d8977e0b5a2e810f242428cafa/P1.jpg" /> <img width="2880" height="1702" width_o="2880" height_o="1702" data-src="https://freight.cargo.site/t/original/i/d859fc40325ea1cef973713d6d13344de4b44c91b3103d6f8f024a5f61215fd7/P2.png" data-mid="221886866" border="0" src="https://freight.cargo.site/w/1000/i/d859fc40325ea1cef973713d6d13344de4b44c91b3103d6f8f024a5f61215fd7/P2.png" /> <img width="2880" height="974" width_o="2880" height_o="974" data-src="https://freight.cargo.site/t/original/i/6688230998fa8085339b89191e3e73435291fcbb774ace5beda454cc5140d0ff/P4.png" data-mid="221886867" border="0" src="https://freight.cargo.site/w/1000/i/6688230998fa8085339b89191e3e73435291fcbb774ace5beda454cc5140d0ff/P4.png" /> <img width="2880" height="1692" width_o="2880" height_o="1692" data-src="https://freight.cargo.site/t/original/i/54de52b822205d890294049292533ee292248e65fe0658158b42f93a2521dfaa/P9.png" data-mid="221886972" border="0" src="https://freight.cargo.site/w/1000/i/54de52b822205d890294049292533ee292248e65fe0658158b42f93a2521dfaa/P9.png" /> Team AKQA Portland:Luciana Cani (ECD)Lizette Morazzani (CD)Pedro Sanguine (ACD/Design)Steven Xue (Design)Teiano Lesa (AD/Design)Cindy Sim (Copy)Allan Langer (Motion) 3D Studio: Zebra https://stevenxue.co/Nike-RYR Tue, 05 Dec 2023 03:56:37 +0000 Steven Xue https://stevenxue.co/Nike-RYR <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/20578ff4c24edd5222315843b0eacb32f9d63cdde459894ff466efc1dae0b186/Nike_HO23_APLA_AKQAWEB_P1.jpg" data-mid="199515163" border="0" src="https://freight.cargo.site/w/1000/i/20578ff4c24edd5222315843b0eacb32f9d63cdde459894ff466efc1dae0b186/Nike_HO23_APLA_AKQAWEB_P1.jpg" /> <img width="2624" height="1474" width_o="2624" height_o="1474" data-src="https://freight.cargo.site/t/original/i/d6118a5b3ad31acdaa88d69fd08538571f11754fa5d093ed58c680b4e4f12513/Nike_HO23_APLA_AKQAWEB_P6_SLIDE_1.jpg" data-mid="198795342" border="0" src="https://freight.cargo.site/w/1000/i/d6118a5b3ad31acdaa88d69fd08538571f11754fa5d093ed58c680b4e4f12513/Nike_HO23_APLA_AKQAWEB_P6_SLIDE_1.jpg" /> A celebration of those using the adversities of city running as an advantage… and a rallying cry to join them. Nike created a campaign film that featured several highly-relatable and resonant running influencers powering through the bustling streets of Bangkok on a journey of discovery. The irreverent perspective saw them inspired by traffic, street vendors, intense heat and humidity, as the locals helped our runners uncover a hidden gem of a finish line. It mirrored the type of runs that many make in their city.A variety of assets were also created for retail, outdoor advertising, experiential events, paid online media, and Nike’s owned digital channels. These included fun, social-specific ‘wigglegrams’ that brought to life the key product benefits with hand-drawn illustrations. View full case study&nbsp;here&nbsp;☜&nbsp;&nbsp; &nbsp; ↓ Bangkok local progamming recap https://stevenxue.co/Nike-Shoe-Finder Tue, 05 Dec 2023 03:55:20 +0000 Steven Xue https://stevenxue.co/Nike-Shoe-Finder <img width="2880" height="1488" width_o="2880" height_o="1488" data-src="https://freight.cargo.site/t/original/i/d94dce25a8f698c40c4b526a7320275754c1bee43d324188bf024870359a1b29/Shoe-Finder-P1.png" data-mid="198605599" border="0" src="https://freight.cargo.site/w/1000/i/d94dce25a8f698c40c4b526a7320275754c1bee43d324188bf024870359a1b29/Shoe-Finder-P1.png" /> <img width="2880" height="700" width_o="2880" height_o="700" data-src="https://freight.cargo.site/t/original/i/ee0f3a95cda2a8a2e303a7234526447dfae96cbc4d86110e24ded58691ec56e6/P3.png" data-mid="198795518" border="0" src="https://freight.cargo.site/w/1000/i/ee0f3a95cda2a8a2e303a7234526447dfae96cbc4d86110e24ded58691ec56e6/P3.png" /> <img width="2880" height="1754" width_o="2880" height_o="1754" data-src="https://freight.cargo.site/t/original/i/7262cc85ee0be16a1d69d31da7e5fc7b784b3ec54de7d37a91bf5711cd92510d/Shoe-Finder-P5.png" data-mid="198605701" border="0" src="https://freight.cargo.site/w/1000/i/7262cc85ee0be16a1d69d31da7e5fc7b784b3ec54de7d37a91bf5711cd92510d/Shoe-Finder-P5.png" /> <img width="2880" height="426" width_o="2880" height_o="426" data-src="https://freight.cargo.site/t/original/i/714cb67638861c74daf6270364306a4429ee480db782826b3eca975787ad2d6f/P8.png" data-mid="198795690" border="0" src="https://freight.cargo.site/w/1000/i/714cb67638861c74daf6270364306a4429ee480db782826b3eca975787ad2d6f/P8.png" /> <img width="2880" height="986" width_o="2880" height_o="986" data-src="https://freight.cargo.site/t/original/i/f7fc97bc41996869e3f7849b54fb0de131c39ad5619fa107b7541cb4c85388a6/Shoe-Finder-P8.png" data-mid="198605703" border="0" src="https://freight.cargo.site/w/1000/i/f7fc97bc41996869e3f7849b54fb0de131c39ad5619fa107b7541cb4c85388a6/Shoe-Finder-P8.png" /> <img width="2880" height="2576" width_o="2880" height_o="2576" data-src="https://freight.cargo.site/t/original/i/e6c686a0779bc35bd2dc84daa35f6b0f3eefa97632c9a2a388b19030d45fa5a2/Shoe-Finder-P9.png" data-mid="198605704" border="0" src="https://freight.cargo.site/w/1000/i/e6c686a0779bc35bd2dc84daa35f6b0f3eefa97632c9a2a388b19030d45fa5a2/Shoe-Finder-P9.png" /> <img width="2880" height="700" width_o="2880" height_o="700" data-src="https://freight.cargo.site/t/original/i/e88fe85a7eb0195dc040aff449494601132d3cdcab76b72a2816b9fa5e96bbae/Shoe-Finder-P10.png" data-mid="198605705" border="0" src="https://freight.cargo.site/w/1000/i/e88fe85a7eb0195dc040aff449494601132d3cdcab76b72a2816b9fa5e96bbae/Shoe-Finder-P10.png" /> https://stevenxue.co/Circa72 Sun, 11 Dec 2022 00:01:46 +0000 Steven Xue https://stevenxue.co/Circa72 <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d11cf4a2261e2638affc45caa7fb8cb3d59aa155a1b91eec6f08aea5263362c5/Circa72_Portfolio.png" data-mid="161576257" border="0" src="https://freight.cargo.site/w/1000/i/d11cf4a2261e2638affc45caa7fb8cb3d59aa155a1b91eec6f08aea5263362c5/Circa72_Portfolio.png" /><img width="2877" height="1813" width_o="2877" height_o="1813" data-src="https://freight.cargo.site/t/original/i/4e471f32eff10ca1c9cd546607fef53017e68f2971c8fe393f64c385f99e70cc/Nike_Circa72_OOH_1.jpg" data-mid="161576323" border="0" src="https://freight.cargo.site/w/1000/i/4e471f32eff10ca1c9cd546607fef53017e68f2971c8fe393f64c385f99e70cc/Nike_Circa72_OOH_1.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/17ddc9158065b4b0f214c7c59fad4bdaec5d8b23cdbea04654a18f7cecf6814f/Circa72_Portfolio2.png" data-mid="165222452" border="0" 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data-src="https://freight.cargo.site/t/original/i/81c42d11fa7120702a752065d4b7f352832cec430e3fb41b1fb1f6dc93eb1bdf/Circa72_Portfolio5.png" data-mid="161576261" border="0" src="https://freight.cargo.site/w/1000/i/81c42d11fa7120702a752065d4b7f352832cec430e3fb41b1fb1f6dc93eb1bdf/Circa72_Portfolio5.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0242385537988c646ea9a57998f5923a3af70188b1f193c61fcb73197d39e4f8/Circa72_Portfolio6.png" data-mid="161576262" border="0" src="https://freight.cargo.site/w/1000/i/0242385537988c646ea9a57998f5923a3af70188b1f193c61fcb73197d39e4f8/Circa72_Portfolio6.png" /><img width="3990" height="2424" width_o="3990" height_o="2424" data-src="https://freight.cargo.site/t/original/i/f41ca8b0e5ea074912a712f4f5f8a5165fc392e622aa904b1e47543d43cdc88a/Nike_Circa72_OOH_3.jpg" data-mid="161576390" border="0" 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data-src="https://freight.cargo.site/t/original/i/40a8a8aead911ebda6df5969dba2a0977fd20c4c0c16efe73688a96f93985c25/Circa72_Portfolio9.png" data-mid="161576332" border="0" src="https://freight.cargo.site/w/1000/i/40a8a8aead911ebda6df5969dba2a0977fd20c4c0c16efe73688a96f93985c25/Circa72_Portfolio9.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a0a0de1c780bc7ab80e996993bf1be55ea42d8b63ce2b908069f00771d64aeb7/Circa72_Portfolio10.png" data-mid="161576334" border="0" src="https://freight.cargo.site/w/1000/i/a0a0de1c780bc7ab80e996993bf1be55ea42d8b63ce2b908069f00771d64aeb7/Circa72_Portfolio10.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/16c14c78845df4df420c14427f1d5630639b676e7fe97b01ec18ca8ab8f87d2b/Circa72_Portfolio11.png" data-mid="161576439" border="0" 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data-src="https://freight.cargo.site/t/original/i/6741835563623f9c06f6b0bbf9f9abdb50557eafd629e013b63765e5ef011810/Nike_Circa72_iPhone_Mockup.jpg" data-mid="161576335" border="0" src="https://freight.cargo.site/w/1000/i/6741835563623f9c06f6b0bbf9f9abdb50557eafd629e013b63765e5ef011810/Nike_Circa72_iPhone_Mockup.jpg" /> Team AKQA (Portland)Lizette Morazzani (CD/Copy) Matt Firman (ACD)Steven Xue (Design) Mike Brophy (Motion) Nike (APLA)Jourdan SimmonsTisa KraynikAnagha Alreja https://stevenxue.co/Collab Wed, 23 Dec 2020 02:07:39 +0000 Steven Xue https://stevenxue.co/Collab &nbsp;<img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a4c5bb4aa92978fab8c3d555e1e3fd5ecf690efcb8a479d5d2e4a538b9730d8d/Collab_Portfolio_Website.png" data-mid="161581889" border="0" src="https://freight.cargo.site/w/1000/i/a4c5bb4aa92978fab8c3d555e1e3fd5ecf690efcb8a479d5d2e4a538b9730d8d/Collab_Portfolio_Website.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ebc55c53ba58451623167cafa20a113c2c2d8b63499e2c89a462f5bd1a36b403/Logo-System.gif" data-mid="98906098" border="0" src="https://freight.cargo.site/w/600/i/ebc55c53ba58451623167cafa20a113c2c2d8b63499e2c89a462f5bd1a36b403/Logo-System.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7dfc91624d650f52d4f122856603034addc351cacdcbc56749bb7d992a258800/Postcards.gif" data-mid="101324781" border="0" src="https://freight.cargo.site/w/600/i/7dfc91624d650f52d4f122856603034addc351cacdcbc56749bb7d992a258800/Postcards.gif" /> Brand positioning and identity for Collab Studios. With background in printmaking, textiles, ceramics, and object making, Collab is bringing together a creative space and shop dedicated to bringing art closer to life. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f3391c8a21c2cd06344bc646277a5fa877671a6799477c9710efdbb1ab4be04b/Collab_Website1.png" data-mid="92915153" border="0" src="https://freight.cargo.site/w/1000/i/f3391c8a21c2cd06344bc646277a5fa877671a6799477c9710efdbb1ab4be04b/Collab_Website1.png" /> &nbsp; &nbsp; <img width="2100" height="1560" width_o="2100" height_o="1560" data-src="https://freight.cargo.site/t/original/i/ef5b23eddc53f575d1ed2bb3a84499d9b21b7d465a2793e8cef3a065fbf27201/Collab_Postcards_MockUp.jpg" data-mid="104045848" border="0" src="https://freight.cargo.site/w/1000/i/ef5b23eddc53f575d1ed2bb3a84499d9b21b7d465a2793e8cef3a065fbf27201/Collab_Postcards_MockUp.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/99fecfc37569408f896bc6202b8c23fd732a26693cb1cfef5466aed89b9f5532/Collab_Portfolio_Website2.png" data-mid="161581969" border="0" src="https://freight.cargo.site/w/1000/i/99fecfc37569408f896bc6202b8c23fd732a26693cb1cfef5466aed89b9f5532/Collab_Portfolio_Website2.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b1f945adb50846e0324c5c0a3058de4265a80ce14ee587c22af59e14ef954944/Collab_Portfolio_Website3.png" data-mid="161581976" border="0" src="https://freight.cargo.site/w/1000/i/b1f945adb50846e0324c5c0a3058de4265a80ce14ee587c22af59e14ef954944/Collab_Portfolio_Website3.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bf1909dd7bc5badffd9d30c513e86eb4190656affc20d57dc558ca763092b3a6/Collab_Portfolio_Website5.png" data-mid="161581993" border="0" src="https://freight.cargo.site/w/1000/i/bf1909dd7bc5badffd9d30c513e86eb4190656affc20d57dc558ca763092b3a6/Collab_Portfolio_Website5.png" /> <img width="2211" height="1408" width_o="2211" height_o="1408" data-src="https://freight.cargo.site/t/original/i/04a0a4e68132c0cfe752cf29b5ce0c816604d45479ab8a6177c8f1a25c1453fa/Collab_Paper_Bag.jpg" data-mid="104042445" border="0" src="https://freight.cargo.site/w/1000/i/04a0a4e68132c0cfe752cf29b5ce0c816604d45479ab8a6177c8f1a25c1453fa/Collab_Paper_Bag.jpg" /><img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/0e7195059568ad2a0ab9022d950dc35d23d482bbdce4a6aaf3e108f2786a93da/Collab_Book.jpg" data-mid="104042455" border="0" src="https://freight.cargo.site/w/1000/i/0e7195059568ad2a0ab9022d950dc35d23d482bbdce4a6aaf3e108f2786a93da/Collab_Book.jpg" /> <img width="748" height="598" width_o="748" height_o="598" data-src="https://freight.cargo.site/t/original/i/f08be1a669f0650b7fe5c4bbeab9c5fd0d82ada9fe570980a28a7ded0d803134/Bellingham---WA--cropped.jpg" data-mid="93325083" border="0" src="https://freight.cargo.site/w/748/i/f08be1a669f0650b7fe5c4bbeab9c5fd0d82ada9fe570980a28a7ded0d803134/Bellingham---WA--cropped.jpg" /> Based in Bellingham, WA. Available Online. “Bellingham’s nickname is ‘The City of Subdued Excitement.’ That says more than you might think about Bellingham. It is a culture that holds disdain for the ostentatious, a love of selfless acts, and the low sweet hum of a vibe that is happy and tolerant.” Influences of Bellingham's humble and graceful vibe and the collaborative nature of the studio lead us to pursue a fun and playful brand identity system. The choice of type, color, shape, and the variability of the brand identity reflects the studio's intentions of being a social and experimental space and its background in printmaking and handmade functional goods. <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/fee56cd1c887bcde53537a85ad5c699559996370c9acd620c9a000a84bb60d9b/Collab_Storefront.jpg" data-mid="92915198" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/fee56cd1c887bcde53537a85ad5c699559996370c9acd620c9a000a84bb60d9b/Collab_Storefront.jpg" /> <img width="929" height="523" width_o="929" height_o="523" data-src="https://freight.cargo.site/t/original/i/e87d2e4efa5701e2f883ba62dd63c54b6d14db8ee78a41f73b9f38d202926ce8/Angled-Planter-Pot-2-Crop.jpg" data-mid="114838116" border="0" data-scale="95" src="https://freight.cargo.site/w/929/i/e87d2e4efa5701e2f883ba62dd63c54b6d14db8ee78a41f73b9f38d202926ce8/Angled-Planter-Pot-2-Crop.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f15664be667e99abaeb7e56f29996e7c299305c18393d4106f7113adf6fd48b4/Collab_Street_Posters.jpg" data-mid="104044598" border="0" src="https://freight.cargo.site/w/1000/i/f15664be667e99abaeb7e56f29996e7c299305c18393d4106f7113adf6fd48b4/Collab_Street_Posters.jpg" /><img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/eaa4b11a20902ea1bd3385deff4a174b12e918a3308b2bb64d09c1e1053730ed/Collab_Mural.jpg" data-mid="104042465" border="0" src="https://freight.cargo.site/w/1000/i/eaa4b11a20902ea1bd3385deff4a174b12e918a3308b2bb64d09c1e1053730ed/Collab_Mural.jpg" />